Profile
Dr Sean Walton is a Computer Science Lecturer at Swansea University, Sêr Cymru II Fellow, and Founding Director of Pill Bug Interactive (https://www.pillbug.zone/), a BAFTA Cymru nominated games development studio. Sean’s research background is primarily in using evolutionary optimisation techniques in engineering. Since joining the Computational Foundry at Swansea he has expanded his research interests into educational technology and the procedural generation of video game content.
Area of Expertise
- Computational Fluid Dynamics
- Mesh generation
- Evolutionary Optimisation Algorithms
- Educational technology
- Video games development
Projects
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Modelling and Optimising Multi-Modal Customer Journeys in Commercial Banking: A Human-Centred Approach to Behavioural Analytics and Outcome Prediction Across Digital, Physical, and Telephony Channels
Project Overview This research investigates the use of Human-Centred AI to model and optimise customer journeys in UK commercial banking. The project focuses on multi-modal customer interactions across digital, physical, and telephony channels, such as mobile apps, online platforms, branch visits, and call centre experiences. Using topic modelling techniques on unstructured customer feedback (including surveys,…